Often foreign franchise brands assume that the same Franchise Development principles apply in India, as in their home countries. However they often find, after significant spending and limited if any results, that they are in fact entirely off target. As a result, most brands tend to go through the same cycle of spending, learning, spending more, learning more, and so on, until finally they either postpone Indian Expansion aspirations, or they get lucky and find the right recipe to success in our diverse markets. We suggest seeking local expertise prior to jumping in with Advt. spend and potentially deeper investment. It is far more desirable to save the initial wild spending/learning spree for the final fine tuned effort, not only will this save you time and sanity, it will also likely save you substantial money.