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About the Chief Brand Architect of Big Brands Matrix :
Arun Rohit Nicholson, fondly known as ‘Nicky’ and Arun Nicholson in friend circles; has initiated and created Big Brands Matrix , a unique power house of realizing the power of evolving brand creation dreams, ambition and thereafter their success. He is the Chief Brand Architect and CEO of BBM. Big Brands Matrix is a revolutionary service concept that performs like a vaccine to immune organizations from business threats and cocoons around them a shield of security, growth, sustainability and scalability by using multiple skill sets, latest management tools and diagnostic routines to embellish and edify enterprises to become recognized brands. The company is one of the finest fully integrated enterprises, offering diversified, learning and developmental solutions to SME’s and large businesses.
He is an Honours Graduate from the prestigious St. Stephen’s College, Delhi University, who later pursued his MBA from XLRI.
He specializes in Marketing Management, Network development & Distribution management in all businesses, particularly in Franchising, Food FMCG, HORECA, Education & Training Services, Products, FMCG products, Hospitality, QSR, Manufacturing & technology Services . He is a trained & Versatile ‘Scrum Master’ in executing successful Marketing Systems and the rubric of management in diversified industries- spanning Food , Manufacturing, Hospitality, Training & Service Industry sectors. He has over 29 years experience in Managing & Marketing Businesses and Franchising and over 20 years in Operation’s Management, Networking businesses, Distribution management & Franchising (Techno Commercial) with ROI accountability & delivering Profits. He was the CEO of Burger Girl -a Texas based American Quick Serving Restaurant burger chain also serving sweet meats& gelato by its brand Iron House in the name of woozokie– a unique fusion of hot & Cold(co-founded by directors of TGI Friday & Ruby Tuesday) .
He has also served as CEO for the MYSTIC Spa chain in India & earlier was the Vice-President with AHA (Air Hostess Academy) group for a Pan-Asia launch of their “MakeOver” – Finishing School Project.
His career span includes his association with Tivoli Group of banquet Hotels as COO (Planning & Strategy), later- VP(Projects). COO (India Operations) for the famous ‘Breadsmith Café’ Bakery, CEO-Corporate Services & Strategic Alliances- CFR– an Escort Group Company – a law firm dealing in NPA’s and Gold Plus Group of Industries as CEO, managing 3 Limited Companies, manufacturing & selling architectural, toughened and automotive glass all over India, Bangladesh & Sri Lanka through 450 major dealers.
Arun Rohit Nicholson has handled the business of Tivoli Hotel’s Development and Brand positioning with dexterity. In his illustrated career, he got significant exposure in identifying and networking with reliable and financially strong franchisee partners for achieving business excellence and had proven skills in planning & launching Franchising plan for “Apple Computer Education”- now APTECH.
He is currently the Chief Brand Architect for Big Brands Matrix – handling many prestigious brands as a Brand Strategy Consultant. Being a sought after Consultant & a seasoned marketing cum branding professional offering out of the box business solutions as an Insight Miner has impacted and helped ignite and sustain amazing performances par excellence for 10,000+ people in Fortune 100 & 500 organizations & many other famous brands.
Uniquely gifted and experientially skilled with a non-condescending, ebullient and animated style of offering custom based consultancy and business services , his exemplary style of working both at micro and macro levels exudes a hypnotic and dynamic control over expected outcomes . Also his polymath persona combined with eclecticism of behavioral sciences, liberal arts; punctuated with the ground realities of today’s demanding times; economic & business scenario (that is always overlooking future possibilities with tremendous insight mining abilities) always delivers to evolve, 360 degree rotate, turn around and transform diminishing and failing enterprises into becoming quite successful and illustrious brands over a short span of time using his own technology which he has coined as ‘Brandioplasty’. This is the essence & mystic like trade secret governing the work style and spirit of Big Brands Matrix.
As pioneers of Indian brand expansion into new markets, we pride ourselves as unrivaled hands on experience powered by backend data driven analytics, market intelligence, and proprietary systems that provide a sharp edge in the highly competitive Distributor/ Franchise arena. With a solid corporate foundation based on professional integrity, social responsibility, and a results driven India focus, we are an ideal partner with a diverse and impeccable value proposition.
MISSION –VISION -TRANSMISSION
We pride ourselves on the KYC approach, and carefully evaluate each prospective brand prior to accepting any engagement. We adhere to quality over quantity, seeking long term brand relationships nurtured with ongoing tangible success.
We provide Insight mining consultative services, brand launch coordination and fulfillment, comprehensive marketing services, lead generation, localization and legalization services in terms of agreements and all, event planning and also staffing,, as well as complete Distributor / franchisee support fulfillment solutions. We are your first and best choice for all India DISTRIBUTOR / DEALER &franchise development requirements, from the very small to the very big, our scalable custom solutions help you achieve your goals in record time.
INDIAN BRAND MANAGEMENT EXCELLENCE
BIG BRANDS MATRIX is an Indian brand management firm, with a special emphasis on the Distributor/ Branded Store Development & Franchise industry, emerging markets, and brand launch science.
Brand Think Tank
We Study and leverage our team of industry experts and proprietary assets to support Indian brands with precision and excellence.
Targeted Marketing
With ‘Out of the Box’marketing techniques and unique market approach, we deliver your brand to the market, precisely on target.
Exclusive International Development Partner
Health & Wellness
